2024年毕业于全北国立大学设计制造工程系 获工学博士学位

视觉传达设计、品牌科学、消费心理、消费行为

韩国科学艺术融合学会会员、韩国基础造型学会会员、韩国游戏学会会员、韩国多媒体学会会员

发表各类学术论文十余篇，其中SSCI 收录4篇。

1. The Impact of Interpersonal Interaction on Purchase Intention in Livestreaming E-Commerce: A Moderated Mediation Model[J]. Behavioral Sciences, 2024, 14(4): 320. (SSCI)

2. How Brand Knowledge Affects Purchase Intentions in Fresh Food E-Commerce Platforms: The Serial Mediation Effect of Perceived Value and Brand Trust[J]. Behavioral Sciences, 2023, 13(8): 672. (SSCI)

3. How Social Presence Influences Engagement in Short Video-Embedded Advertisements: The Serial Mediation Effect of Flow Experience and Advertising Avoidance[J]. Journal of Theoretical and Applied Electronic Commerce Research, 2024, 19(2): 705-724. (SSCI)

4. How Social Identity Affects Green Food Purchase Intention: The Serial Mediation Effect of Green Perceived Value and Psychological Distance[J]. Behavioral Sciences, 2023, 13(8): 664. (SSCI)

个人作品获国家级、省部级等设计竞赛奖项40余项，并在全国政协礼堂接受颁奖。